A community-driven creative project exploring play, rest, and connection through visual storytelling and event experiences.

Brand Identity & Campaign Direction

MY ROLE

Creative Direction

Art Direction

Brand Identity

Campaign Design

Social Content Strategy

SCOPE

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Visual Identity

    Developed the visual identity and brand language for Recess: Adults at Play, establishing the tone, color direction, and visual references used across campaigns and social content.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Art Direction

    Directed image selection and visual storytelling to create a cohesive aesthetic that reflected the spirit of play, curiosity, and nostalgia.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Campaign Design

    Designed campaign graphics and event promotions, including typography-led visuals used to promote play dates, workshops, and community gatherings.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Content Direction

    Managed the visual direction of social content, creating a consistent grid and narrative that communicated the brand’s voice across Instagram.

Creative 
Direction

Recess was designed to evoke the nostalgia of childhood while feeling contemporary and welcoming to adults. The visual language draws from playground aesthetics — rounded letterforms, bright primary colors, and simple iconography — to create a brand world centered on joy, curiosity, and collective play.

The system was intentionally flexible so the identity could live across posters, digital platforms, and social content while maintaining a recognizable visual voice.

The Identity
Campaign Materials
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Social Content
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The Recess Playbook

The Recess Playbook was a recurring monthly series offering practical ways for adults to incorporate play, creativity, and curiosity into everyday life. Each volume paired imagery and typography with simple prompts and ideas designed to make play a regular part of daily routines.

IMPACT

Recess became a gathering point for adults seeking a return to play. Attendees often shared that the experience allowed them to reconnect with parts of themselves that had been set aside in adulthood — curiosity, imagination, and creative freedom. The visual campaign attracted a community of artists, makers, and thoughtful participants who valued creativity and intentional connection. Through design, messaging, and events, the project helped cultivate a space where play was taken seriously again.

Next Project

TIKA Editorial Portrait Series →