Work
Sipwell Wine Co.

Art Direction · Campaign Photography

Sipwell
Wine Co.

I art directed and photographed a product campaign for Sipwell Wine Co., building a visual world around the brand’s bold and optimistic identity.

Direction included concept development, model sourcing, location, styling, photography, and post production. The campaign paired product imagery with lifestyle moments to make the brand feel social, energetic, and lived in.

Role

Art Director · Photographer · Producer

Client

Sipwell Wine Co.

Scope

Concept · Casting · Photography · Post Production

Location

San Diego, California

A cardboard box from Sipwell Wine Co. on a wooden floor, with sunlight casting a shadow.
Cans of Sipwell wine and sparkling water in open cardboard boxes outdoors on grass.
A person wearing yellow rubber gloves holding a small can labeled 'Tiny Victories' with a blue background design against a green surface.
A cardboard box labeled 'Sipwell Wine Co.' resting on an orange doormat with the words 'HELLO' and 'WELCOME' written in black. The doormat is positioned at an entryway with a black door mat and a white tile floor.
A person's hand is holding a can of Sipwell Tiny Victory white wine against a background of a sign with colorful paint drips and the words 'This is Lunch' partially visible. The person is sitting outdoors, wearing a white dress, with braided hair.
Two women sitting outdoors, one drinking from a can and the other holding a glass of red wine, smiling and enjoying a social moment.
A person's hand reaching into a metal tub filled with ice and colorful cans of Sipwell wine and sparkling wine, with labels like "Rock Ready" and "Perfect Day."

CREDITS

CREATIVE & ART DIRECTION

Jess | TIKA Studios

PHOTOGRAPHY

Jess | TIKA Studios

POST-PRODUCTION

Jess | TIKA Studios

CLIENT

Sipwell Wine Co.

MODEL SOURCING

TIKA Studios

PROJECT

Sipwell Wine Co. Campaign, 2024

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