Art Direction · Campaign Photography

Sipwell
Wine Co.

I art directed and photographed a product campaign for Sipwell Wine Co., building a visual world around the brand's bold and optimistic identity.

Direction included concept development, model sourcing, location, styling, photography, and post-production. The campaign paired product imagery with lifestyle moments to make the brand feel social, energetic, and lived in.

Role

Art Director · Photographer · Producer

Client

Sipwell Wine Co.

Scope

Concept · Casting · Photography · Post-Production

Location

San Diego, California

A cardboard box from Sipwell Wine Co. on a wooden floor, with sunlight casting a shadow.

Cans of Sipwell wine and sparkling water in open cardboard boxes outdoors on grass.

A person wearing yellow rubber gloves holding a small can labeled 'Tiny Victories' with a blue background design against a green surface.

A cardboard box labeled 'Sipwell Wine Co.' resting on an orange doormat with the words 'HELLO' and 'WELCOME' written in black. The doormat is positioned at an entryway with a black door mat and a white tile floor.

A person's hand is holding a can of Sipwell Tiny Victory white wine against a background of a sign with colorful paint drips and the words 'This is Lunch' partially visible. The person is sitting outdoors, wearing a white dress, with braided hair.

Two women sitting outdoors, one drinking from a can and the other holding a glass of red wine, smiling and enjoying a social moment.

A person's hand reaching into a metal tub filled with ice and colorful cans of Sipwell wine and sparkling wine, with labels like "Rock Ready" and "Perfect Day."

CREDITS

CREATIVE & ART DIRECTION

Jess | TIKA Studios

PHOTOGRAPHY

Jess | TIKA Studios

POST-PRODUCTION

Jess | TIKA Studios

CLIENT

Sipwell Wine Co.

MODEL SOURCING

TIKA Studios

PROJECT

Sipwell Wine Co. Campaign, 2024

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