Brand Identity · Campaign Direction
Recess:
Adults at Play
A fully self-originated brand built around the concept of adults reclaiming play. Concept, identity, visual system, campaign direction, and photography, all originated here with no outside brief.
COLORS
WEBSITE
CAMPAIGN MATERIALS
SOCIAL CONTENT
THE PLAYBOOK
A recurring monthly content series — each volume pairing imagery, typography, and prompts to make play a regular part of daily life. Three volumes. Consistent visual system. Evolving creative direction.
VOL 1.
VOL 3.
VOL 2.