RECESS: Adults at Play

Brand Identity & Campaign Direction

A community-driven creative project exploring play, rest, and connection through visual storytelling and event experiences.

MY ROLE

Creative Direction

Art Direction

Brand Identity

Campaign Design

Social Content Strategy

SCOPE

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Visual Identity

    Developed the visual identity and brand language for Recess: Adults at Play, establishing the tone, color direction, and visual references used across campaigns and social content.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Art Direction

    Directed image selection and visual storytelling to create a cohesive aesthetic that reflected the spirit of play, curiosity, and nostalgia.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Campaign Design

    Designed campaign graphics and event promotions, including typography-led visuals used to promote play dates, workshops, and community gatherings.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Content Direction

    Managed the visual direction of social content, creating a consistent grid and narrative that communicated the brand’s voice across Instagram.

Creative Direction

Recess was designed to evoke the nostalgia of childhood while feeling contemporary and welcoming to adults. The visual language draws from playground aesthetics — rounded letterforms, bright primary colors, and simple iconography — to create a brand world centered on joy, curiosity, and collective play.

The system was intentionally flexible so the identity could live across posters, digital platforms, and social content while maintaining a recognizable visual voice.

Visual Language

Website Design

Campaign Materials

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Social Content

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WHAT SETS US APART

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.