Work
Recess: Adults at Play

Brand Identity · Campaign Direction

Recess:
Adults at Play

A fully self-originated brand built around the concept of adults reclaiming play. Concept, identity, visual system, campaign direction, and photography, all originated here with no outside brief.

Role

Creative Director · Art Director

Type

Self-Originated

Scope

Brand Identity · Visual Systems · Campaign

Year

2023–Ongoing

COLORS

WEBSITE

CAMPAIGN MATERIALS

SOCIAL CONTENT

THE PLAYBOOK

A recurring monthly content series — each volume pairing imagery, typography, and prompts to make play a regular part of daily life. Three volumes. Consistent visual system. Evolving creative direction.

VOL 1.
VOL 3.
VOL 2.

impact

Recess became a gathering point for adults seeking a return to play. Attendees often shared that the experience allowed them to reconnect with parts of themselves that had been set aside in adulthood — curiosity, imagination, and creative freedom. The visual campaign attracted a community of artists, makers, and thoughtful participants who valued creativity and intentional connection. Through design, messaging, and events, the project helped cultivate a space where play was taken seriously again.