Work
Thread Spun — seasonal brand campaign photography

Creative Direction · Brand Campaigns · Photography

Thread Spun

Four years of shaping a brand's visual world.

From 2020 to 2024, I led visual direction for Thread Spun across seasonal campaigns, product launches, and e-commerce content. My work spanned concept development, casting, location, styling, photography, and production through final delivery.

The challenge was to create a recognizable visual language that could evolve with each season while maintaining continuity across the brand's campaigns and commercial imagery.

Role

Creative Director · Photographer

Location

Encinitas, California

Scope

Concept Development · Seasonal Campaigns · E-commerce · Brand Content

Timeline

2020–2024

A woman with long, wavy hair with red tips is sitting on a stack of books, holding one book in her right hand. She is wearing a beige sweatshirt and green shorts, and has a neutral expression with her eyes closed and head tilted back.
A woman in a beige hoodie and gray shorts is sitting on a stack of books and magazines, covering her face with her arm. The books and magazines include titles like 'Xerophile,' 'Vegetable Gardening - Southern California,' 'Jungalow,' and 'Almost Lost
A young woman with long blonde hair squats on a stack of books, with her right foot on the ground and her left foot on the book stack. She wears a beige jacket and green shorts. The books are arranged vertically, and she is holding a white cloth or p
A young woman with blonde, wavy hair looking down, wearing a light-colored knit sweater, standing against a plain white wall.
Overhead view of a blue chair with a pair of yellow shoes placed on top of it, on a gray floor.
Three tubes of skincare product arranged diagonally on a light beige marble surface, in pink, yellow, and blue colors with minimalist labels.
Close-up of two women in casual clothing and patterned shorts, standing close with their hands hanging down, hands and arms adorned with jewelry.
A woman with long, wavy brown hair wearing a beige sleeveless top and black high-waisted shorts, standing against a brown textured background.
Close-up of a young child, possibly a toddler, with one eye visible, resting their head on a shoulder, partially covered by a gray hoodie, with skin and hand in view. The child appears to be snuggling or hiding shyly.
Woman wearing a straw hat and yellow dress, holding and hugging a person wrapped in a gray blanket, at the beach.
A woman with tattoos on her arm and short curly hair is browsing books on a wooden bookshelf in a cozy room with a beige wall. There is a chair with a straw hat and a knitted blanket in the background, and a telescope on the top shelf of the bookshel
A corner of a bathroom with a bathtub, a towel hanging on hooks, a basket, and various toiletries on a ledge beside a window
A person holding a pair of woven beige shoes against a textured white wall, casting a shadow on the wall.
A woman standing against a plain wall, holding a pink book in front of her face. She is wearing a gray sweater and black skirt.